Quick science lesson. A neural pathway is a series of connected neurons that transport signals in the human brain (according to Google). They facilitate a staggering 100 trillion neural connections in the average mind. Maybe less in ours. We just had to try and capture the sheer scale and magnificence of it all on a shirt. But a minor problem, we ran out of space. So we simplified. As in one hundred trillion down to about forty-three.

It struck us that 'casual' doesn't have to mean 'without style'. Made from the finest 100% cotton with great crease resistance. The collar is structured but comfortable, with the buttons hidden underneath. The fit is slightly more relaxed for all-day comfort. Welcome to 'smart casual'.